People Performance Management refers to the growing focus on integrated business strategies that promote organizational growth by maximizing consumer and employee performance.
Strategies
Such strategies can include:
- Incentive programs
- Consumer promotions
- Corporate meetings
- Communications
- Human resources management/compensation
- Leadership
- Training
- Performance measurement
Many organizations and brands today do a good job of selling and marketing their unique selling benefits, but lack a strategic focus on making sure that all of their people actually deliver those benefits.
Integrated Incentive Management and Marketing
A founding Forum premise is that businesses tend to address people issues in silos, with different approaches taken to address the motivation of customers, salespeople, operations and customer service personnel, and resellers, etc. People Performance Management views motivation as an integrated process that cuts across traditional organizational silos to get all critical personnel focused on what they can do to maximize customer satisfaction and achieve organizational goals.
While there is a strong logical basis and considerable research pointing to the link between long-term financial success and motivated customers and employees, the Forum will support and coordinate research to substantiate and better understand these assumptions, and communicate these findings to both the academic and business worlds.
The more that organizations focus on one-to-one marketing strategies, the more they will have to understand the critical role played by people—both customers and employees—in achieving organizational success. Only with the support of the academic and research community can business better understand the benefits and methods of people performance management.
The Long-Term Rewards
The Forum was founded on the premise that business, shareholders, and society have a lot to gain by better understanding not only the potential long-term rewards of this process but the organizational steps to achieving a motivated customer and employee base.
